About
Over the years, Michelin has continued to innovate and improve its tyre technology, introducing new materials, tread designs, and manufacturing techniques. They also expanded their business globally, opening offices and factories in various countries, including the United States, Canada, and China.
Michelin is now one of the largest tyre manufacturers in the world, with a presence in over 170 countries. They are also known for their Michelin Guide, a prestigious restaurant and hotel rating system, which was first published in 1900 to help French motorists find good places to eat while on the road.
History
Michelin is a French tyre manufacturer that was founded in 1889 by brothers André and Édouard Michelin. The company initially started off by producing bicycle tyres but later expanded into making tyres for automobiles, and other vehicles.
In the early 1900s, Michelin began to focus on the development of racing tyres. The company's tyres were used by some of the most successful racing teams of the time, including those that competed in the first-ever Grand Prix race in 1906.
One of the major contributions of Michelin to the tyre industry was the development of the radial tyre in the 1940s. This type of tyre has a stronger sidewall and better traction, which provides better fuel economy and longer tyre life.
During World War I they became a major supplier or tyres for the French Military developing new technologies to improve durability and performance. In the 1920s - 1930s they continued to innovate and improve tyre designs producing new treads to improve handling and grip on wet roads.
Michelin again became major supplier of tyres for the military developing new technologies to deal with difficult conditions. Following the War they continued to innovate and expand their product line to commercial vehicles, aircraft and even space shuttles.
In the 1980s-1990s Michelin introduced the first "run-flat" tyre allowing vehicles to continue driving even when the tyre was completely deflated.
Today, Michelin is one of the largest tyre manufacturers in the world, with operations in over 170 countries. The company continues to innovate and develop new technologies to improve tyre performance, safety, and sustainability.
Why Choose Michelin?
Michelin is a major player in the tyre industry and continues to be a leader in tyre innovation and technology. They offer a wide range of tyres for various types of vehicles, including passenger cars, trucks, motorcycles, and bicycles.
They are committed to sustainability and have set ambitious goals to reduce their environmental impact. They are working to develop tyres made from sustainable materials and have implemented various initiatives to reduce waste and energy consumption in their production processes.
CrossClimate 2
ALL SEASON CAR \ SUV \ 4x4 TYRE
- Expert of the all-season tyres, designed for a safe drive anywhere, in any weather
- Leader for snow braking and traction
- Leader in wet and snow performance at the legal wear limit
- Leader for dry braking
- Excellent longevity
- Lower fuel consumption
Pilot Sport 4
SUMMER CAR TYRE
• High levels of reactivity and steering control on wet roads
• Excellent wet braking performance with safety made to last
• Excellent longevity
• Acclaimed by leading European test magazines
Pilot Sport 5
SUMMER CAR TYRE
- MICHELIN's 5th generation sport summer road tyre
- Designed for excellent longevity and long-lasting performance
- Built to provide high levels of reactivity for precision steering
- Maximize grip and braking on wet and dry roads
- High performance meets sleek aesthetics
Primacy 4
SUMMER CAR \ SUV \ 4x4 TYRE
- MICHELIN'S latest generation, high safety tyre
- Safety made to last with consistent and excellent wet braking performance
- One of the leading tyres for longevity in its category.
- Greater fuel efficiency and 20% more mileage than previous generation
- MICHELIN's premium summer tyre for everyday performance: commuting or long family journeys
Primacy 4+
SUMMER CAR \ SUV \ 4x4 TYRE
- MICHELIN summer tyre for greater safety made to last
- Best wet braking performance at the legal tread depth
- Best aquaplaning control
- Excellent longevity
- Designed with MICHELIN EverGrip Technologies
e.PRIMACY
SUMMER CAR \ SUV \4x4 TYRE
- MICHELIN e.PRIMACY summer tyre for electric, hybrid or low fuel consumption vehicles
- Extended battery range for electric vehicles
- Reduced fuel consumption thanks to lowest rolling resistance
- Long-lasting safety
- Excellent longevity
Pilot Sport EV
SUMMER CAR \ SUV \ 4x4 TYRE
- MICHELIN high performance summer road tire for electric vehicles
- Confident handling, even at high speed
- Good wet grip for safety performance when new and worn
- Choose electric and help support the environment without sacrificing driving excitement
- Increased battery range
- Noise reduction for a quieter drive